This includes:
1.5.1 Business objectives
Businesses can have several objectives, e.g. survival, growth, profit, market share
The importance of business objectives
1.5.2 The role of stakeholder groups
Internal stakeholder groups: owners (sole traders, partnerships, shareholders), managers,
employees
External stakeholder groups: customers, suppliers, lenders/banks, government, local community
Objectives of different stakeholder groups
How these objectives may conflict with each other
Minimum Time = 25 minutes
Course Content
Business Objectives and Stakeholder Objectives
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1.5 Past Paper Questions
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Business objectives and stakeholders
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