This includes:
Methods of Market Research
Analyse simple market research dataor and public sector enterprises
Why businesses use market research
Primary research methods, e.g. questionnaires or surveys, interviews, focus groups, observation
The concept of sampling and why it is useful to businesses
Advantages and disadvantages of primary market research methods
Secondary research methods, e.g. competitor websites, government sources, market reports, trade magazines
Advantages and disadvantages of secondary market research methods
Factors influencing the accuracy of market research data
Minimum Time = 30minutes
