This includes:
3.3.4 Promotion
- reasons for promotion
- methods of sales promotion, e.g. vouchers, reward schemes, competitions, special
offers / discounts - methods of advertising, e.g. social media, direct/targeted emails, leaflets, billboards
- recommend and justify which method of sales promotion to use in a given situation
- recommend and justify which method of advertising to use in a given situation
Minimum Time = 20 minutes
Course Content
Promotion
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Promotion Past Paper Questions
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Promotion Methods
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