Promotion methods 3.3.4

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This includes:

3.3.4 Promotion

  • reasons for promotion
  • methods of sales promotion, e.g. vouchers, reward schemes, competitions, special
    offers / discounts
  • methods of advertising, e.g. social media, direct/targeted emails, leaflets, billboards
  • recommend and justify which method of sales promotion to use in a given situation
  • recommend and justify which method of advertising to use in a given situation

Minimum Time = 20 minutes

Course Content

Promotion
Promotion Past Paper Questions
Promotion Methods